Main Menu
Client Login
Change font size
Select Another Category
Select Another Category
Select Another Category
Select Another Category
Select Another Category
Select Another Category
We provide complete direct marketing program development and execution services for clients across the nation. We are one of the few companies that offer everything from strategy to creative to production all under one roof. In short, we own the tools, the technology, and the talent to deliver solid direct marketing programs. Let Craftsman Printers show you HOW TO MAKE SURE YOUR ADVERTISING MESSAGE It is an unfortunate fact of life that 98% of the money you spend on ordinary direct mail is wasted. And the reason is obvious: your dynamite offer never reaches the decision-maker it is intended for. If you’re mailing the same message to everyone regardless of age, gender, income or interests, addressed to ”Dear Sir” or “Current Resident” it is quickly headed to the nearest wastebasket. Alert business people understandably demand to be treated as individuals, with unique interests and goals, not as anonymous “Current Residents.” With Craftsman Printers’ fully-customized PERSONALIZED direct mail you can be sure your sales message will grab the full attention of your targeted buyer from the moment it arrives. By merging targeted mailing lists with digital media, Craftsman Printers can create a different direct mail piece for each person on your list based on different needs, interests and goals—all in one print run. Using our fully-customized direct mail service will ensure that your message not only reaches the person who can take action, but will demonstrate forcefully that you can deliver what he wants. Click Here To View Some Examples
Click An Image To Start The Slide Show
Click Here To Hide The Examples
Let Craftsman Printers show you How Variable Data Printing In today's chaotic business world, consumers are bombarded with thousands of sales messages every day. The question for forward-thinking direct marketers is, "How can I break through all this noise? How can I make sure my offer speaks directly to my buyer?" Fortunately for anyone who has wasted time and money on hit-or-miss mass mailings with meager results, Craftsman Printers has the solution that ensures your message reaches its target. Craftsman's Variable Data Printing merges your mailing list with digital imaging to create personalized advertising that speaks one-on-one with individual buyers based on their unique needs, interests, and goals. Customization can set you apart from the competition. So instead of printing numerous pieces with the same message, you can print fewer pieces of personalized direct mail with many unique messages and images - all in one print run! Craftsman Printers, LTD. can not only create your marketing campaign, we also print, mail and track its delivery. Talk with one of our mail professionals today to learn precisely how personalized direct mail can impact your marketing strategy. Click Here To View Some Examples
Click An Image To Start The Slide Show
pURL Campaign Direct Mail Piece Examples
 
 
A PURL, or personal website can be added to your direct mail campaign design very easily. This customization not only sets you apart from the competition but increases response rates dramatically.
pURL Campaign Website Examples 
A call-to-action on your direct mail piece drives your customer to a PURL. When your customer clicks on their personal URL, by including relevant surveys and well-worded questions you will identify your customer needs, gain valuable information, and track direct mail responses.
pURL Campaign Dashboard Examples 
Once your direct mail piece is sent, you have access to a dashboard that indicates who has visited their personal URL, how long they browsed, and what reponses were submitted. Charts and graphs provide powerful analytics for your marketing reports. Results from a PURL, and increased reponse rates, are almost immediate.
Click Here To Hide The Examples
Let Craftsman Printers show you HOW ADDING PURLS CAN DOUBLE Personal websites, or PURLS, are microsites used to capture Direct Mail or e-mail campaign responses. Our clients who use PURLS with a relevant message find their response rates increasing by two to five times! PURLS are extremely affordable at just pennies, fit easily into any marketing campaign, and can be created in seconds. More than all this, they allow you to gain valuable information about your customers, convert prospects into buyers and produce hundreds of new leads from one marketing campaign. Your customized direct mail piece will drive your targeted prospect to his personal website based on his needs, interests and goals, triggering immediate responses to your offer. By including relevant surveys and well-worded questions, PURLS will allow you to accurately identify your customers’ needs, gain valuable information and track who clicked on your PURL, how long they browsed, and what responses were submitted. Adding a PURL to your customized direct mail or e-mail piece produces results that are almost immediate and can be tracked in real time. Contact us today and let Craftsman Printers explain how this remarkable new technology can revolutionize your business. Under Construction... This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text. This is width filler text.Click Here To View Some Examples
Click An Image To Start The Slide Show Texas Tech University - Bob Knight Exhibit (November 2007) 
Other Misc. Examples 
Click Here To Hide The Examples
Let Craftsman Printers show you
How to draw qualified buyers Let Craftsman Printers’ team of print and mail professionals show you how to boost traffic at your next sales event beginning with personalized direct mail invitations to your targeted customers well ahead of the show date, inviting them to visit your booth. Adding PURLS (personalized web sites) to the invitations can help track responses while you gain valuable information about them before the event takes place. Armed with data about your potential customers needs and expectations, your face-to-face interaction at the event is sure to succeed beyond your wildest dreams, especially with Craftsman’s stunning custom wide-format banners and point-of-sale materials and signage. Contact us today to learn more about how Craftsman Printers LTD. can transform your trade show investment into the opportunity of a lifetime. We offer in-plant mailing services which provides you savings and your subscribers faster delivery. In the past 15 years we have offered this service we have never missed a deadline commitment to our customers.
Our services include:
Select A Category:
• Targeted Mailing
• Variable Printing
• Personalized URLs • Email Marketing
• Event Marketing
• Mailing
We offer special pricing periodically depending on work load, please call the number below for details or e-mail Lance Peters, Vice President of Sales, by clicking the link below. |
||||
© 2010 Craftsman Printers Inc.
Privacy Policy Statement